The White House is asking people to support their call for greater government power via a massive anti-gun twitterbomb.
The White House is using a third-party system called “Thunderclap“. Thunderclap is a system by which people log in with a Twitter or FB account, then decide to share a message, and the system holds their message until a threshold is met.
When the threshold is met, all of their messages are sent at once, creating a “thunderclap” twitterbomb that dominates discussion by effectively generating an artificial viral meme. It’s very collectivist, and quite sinister to see the White House orchestrating and agitating for greater government power by becoming the puppeteers of an engineered outcry.
With the “now is the time” demands, the White House site is somewhat ominous:
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